Re: Epic Games comments on Xbox 720 Furthermore, Sweeney said: "The longevity of this console generation has been a mixed blessing. On the game side, it's been really great for our business. We have been able to ship three Gears of War games on the same generation of hardware, each one with dramatic improvements over the last and a two to three-year development cycle. So it's been a very good thing for a game business today. With each new title, there is a bigger and bigger Xbox 360 installed base of users, so the games can sell more. On the other hand, it gets harder to generate the same excitement from the same hardware. That is when the new hardware is justified. But then you reset the installed base to zero and it's a lot harder to sell a lot of games again. So you should only replace the hardware when you can make a dramatic leap in quality, not just 2X or 3X. It has to be huge and fundamentally new. If you create awesome technology for the wrong platform, then nobody will ever adopt it. Epic in general has always tried to be really savvy on the business side. We look at the business models and changing trends and try to stay on top of them. If you look at Epic, we began as a shareware game company in the 1990s making really tiny games. Then we pulled together into one huge team and created the first Unreal game. At that point, we needed to build a huge game to compete with the likes of id Software. We changed our company dramatically to do that. Around 2004, we decided the game industry's sweet spot was moving to consoles. So we made the transition from a PC game company to a console game company with Gears of War. Now we see new changes afoot with the move to mobile and web gaming with Adobe Flash. So we put together business relationships with Apple and Adobe and other folks to do what we need for the future." Epic Games had previously showcased their next generation engine in action with Samaritan demo during 2011.
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